Founder and Chief Designer
Li Zihan
With nearly a decade of bespoke practice, Li Zihan developed the Zihan Design System. A graduate of the Beijing Institute of Fashion Technology, she trained under the Hong Kong master tailor Tse Chi Kwong, and has long dressed executives, founders and international clients. She is a member of the Fashion Art Committee of the China Fashion Association and of the China Textile Engineering Society.
Her work begins with the client’s role, occasion, body and aesthetic preferences. Each commission brings together design, pattern cutting, fabric, craftsmanship and long-term wardrobe planning. For Li Zihan, bespoke is about creating a personal expression that fits the wearer’s body, the occasion and how she wishes to feel.








